{
  "site": {
    "name": "Ducky Finance",
    "url": "https://www.ducky.finance/",
    "description": "Free, beginner-friendly stock market lessons for young adults, plus a blog and a bi-weekly newsletter that explain investing in plain English.",
    "contact": "hello@ducky.finance",
    "updated": "2026-10-18T14:07:01+00:00"
  },
  "units": [
    {
      "name": "Unit 1",
      "level": "Absolute Beginner",
      "url": "https://www.ducky.finance/lessons/unit-1/"
    },
    {
      "name": "Unit 2",
      "level": "Beginner",
      "url": "https://www.ducky.finance/lessons/unit-2/"
    },
    {
      "name": "Unit 3",
      "level": "Intermediate",
      "url": "https://www.ducky.finance/lessons/unit-3/"
    },
    {
      "name": "Unit 4",
      "level": "Advanced Intermediate",
      "url": "https://www.ducky.finance/lessons/unit-4/"
    },
    {
      "name": "Unit 5",
      "level": "Advanced",
      "url": "https://www.ducky.finance/lessons/unit-5/"
    }
  ],
  "lessons": [
    {
      "type": "lesson",
      "unit": "Unit 1",
      "lesson": 1,
      "title": "What is the Stock Market?",
      "subtitle": "A Guide to Stocks for Beginners",
      "description": "What the stock market is, why it exists, who the key players are, and the basic terms you need before you buy anything. Unit 1, Lesson 1 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-1-lesson-1/"
    },
    {
      "type": "lesson",
      "unit": "Unit 1",
      "lesson": 2,
      "title": "Understanding Stocks",
      "subtitle": "(With a Side of Laughs)",
      "description": "What a stock actually represents, the main types of shares, what moves prices, and how investors make money from them. Unit 1, Lesson 2 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-1-lesson-2/"
    },
    {
      "type": "lesson",
      "unit": "Unit 1",
      "lesson": 3,
      "title": "How Stock Prices Are Determined (And Why They’re Always Changing)",
      "subtitle": "",
      "description": "How supply and demand set stock prices, what market makers and exchanges do, and the difference between market and limit orders. Unit 1, Lesson 3 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-1-lesson-3/"
    },
    {
      "type": "lesson",
      "unit": "Unit 2",
      "lesson": 1,
      "title": "Buying Your First Slice – How to Pick a Stock",
      "subtitle": "",
      "description": "How to choose your first stock: researching a company, reading the basics, and deciding between short-term and long-term plans. Unit 2, Lesson 1 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-2-lesson-1/"
    },
    {
      "type": "lesson",
      "unit": "Unit 2",
      "lesson": 2,
      "title": "The Power of Compounding and Long-Term Investing",
      "subtitle": "",
      "description": "How compound growth turns small, steady investments into real money over time, and why patience beats trying to time the market. Unit 2, Lesson 2 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-2-lesson-2/"
    },
    {
      "type": "lesson",
      "unit": "Unit 2",
      "lesson": 3,
      "title": "The Stock Market Roller Coaster: Understanding Risk and Reward",
      "subtitle": "",
      "description": "The risk and reward tradeoff, how to figure out your own risk tolerance, and how to keep emotions from wrecking your plan. Unit 2, Lesson 3 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-2-lesson-3/"
    },
    {
      "type": "lesson",
      "unit": "Unit 2",
      "lesson": 4,
      "title": "Diversification: Don’t Put All Your Eggs in One Basket",
      "subtitle": "",
      "description": "What diversification means, why spreading money across companies and sectors lowers risk, and how to do it with a small account. Unit 2, Lesson 4 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-2-lesson-4/"
    },
    {
      "type": "lesson",
      "unit": "Unit 2",
      "lesson": 5,
      "title": "Stock Market Vocabulary 101",
      "subtitle": "",
      "description": "The stock market terms every beginner hears, from bull and bear to dividend and P/E, explained in plain English. Unit 2, Lesson 5 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-2-lesson-5/"
    },
    {
      "type": "lesson",
      "unit": "Unit 3",
      "lesson": 1,
      "title": "Market vs. Limit Orders: Which One Should You Use?",
      "subtitle": "",
      "description": "What happens behind the scenes when you place a trade, how market and limit orders differ, and when to use each one. Unit 3, Lesson 1 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-3-lesson-1/"
    },
    {
      "type": "lesson",
      "unit": "Unit 3",
      "lesson": 2,
      "title": "Reading Stock Charts Like a Pro",
      "subtitle": "",
      "description": "How to read a stock chart: candlesticks, volume bars, moving averages, and the signals that hint at buying or waiting. Unit 3, Lesson 2 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-3-lesson-2/"
    },
    {
      "type": "lesson",
      "unit": "Unit 3",
      "lesson": 3,
      "title": "Understanding Market Cycles",
      "subtitle": "The Market Mood Swings Explained",
      "description": "Bull and bear markets, how the economy pushes stock prices around, and how to adjust your strategy for each market mood. Unit 3, Lesson 3 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-3-lesson-3/"
    },
    {
      "type": "lesson",
      "unit": "Unit 3",
      "lesson": 4,
      "title": "ETFs and Index Funds: The Lazy Investor’s Dream",
      "subtitle": "Because not everyone wants to stare at charts all day.",
      "description": "What ETFs and index funds are, why passive investing works for most people, and how to pick funds that match your goals. Unit 3, Lesson 4 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-3-lesson-4/"
    },
    {
      "type": "lesson",
      "unit": "Unit 4",
      "lesson": 1,
      "title": "The Psychology of Investing",
      "subtitle": "How your brain tricks you when investing, and how to outsmart it for better money moves.",
      "description": "The emotional traps investors fall into, how to stay calm when the market gets wild, and how to build real confidence as a beginner. Unit 4, Lesson 1 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-4-lesson-1/"
    },
    {
      "type": "lesson",
      "unit": "Unit 4",
      "lesson": 2,
      "title": "How Taxes Affect Your Investments",
      "subtitle": "",
      "description": "How capital gains taxes work, what tax-advantaged accounts like IRAs and 401(k)s do for you, and legal ways to keep more of your gains. Unit 4, Lesson 2 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-4-lesson-2/"
    },
    {
      "type": "lesson",
      "unit": "Unit 4",
      "lesson": 3,
      "title": "Understanding Dividends and Passive Income",
      "subtitle": "",
      "description": "What dividends are, how they pay you for holding a stock, and how to spot companies with strong, reliable payouts. Unit 4, Lesson 3 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-4-lesson-3/"
    },
    {
      "type": "lesson",
      "unit": "Unit 4",
      "lesson": 4,
      "title": "Using Stock Market Tools and Resources",
      "subtitle": "",
      "description": "How to choose a brokerage and research tools, get the most from free resources, and stay informed without letting headlines run your decisions. Unit 4, Lesson 4 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-4-lesson-4/"
    },
    {
      "type": "lesson",
      "unit": "Unit 4",
      "lesson": 5,
      "title": "Building a Personal Investing Plan",
      "subtitle": "Because winging it only works if you’re actually a duck.",
      "description": "How to set SMART investing goals, build a simple plan you can stick to, and adjust your portfolio over time without panicking. Unit 4, Lesson 5 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-4-lesson-5/"
    },
    {
      "type": "lesson",
      "unit": "Unit 5",
      "lesson": 1,
      "title": "Reading an Earnings Report Without Falling Asleep",
      "subtitle": "",
      "description": "Where to find a company's earnings report, how to read the three financial statements, and what it means to beat or miss expectations. Unit 5, Lesson 1 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-5-lesson-1/"
    },
    {
      "type": "lesson",
      "unit": "Unit 5",
      "lesson": 2,
      "title": "Valuation: Is This Stock Expensive or Cheap?",
      "subtitle": "",
      "description": "Why a stock's price alone tells you nothing, how to calculate and read the P/E ratio, and when to use P/S and PEG instead. Unit 5, Lesson 2 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-5-lesson-2/"
    },
    {
      "type": "lesson",
      "unit": "Unit 5",
      "lesson": 3,
      "title": "Bonds and Cash: The Boring Part of Your Portfolio",
      "subtitle": "",
      "description": "What bonds are, how to read their key numbers, why bond prices fall when rates rise, and where to keep cash so it earns something. Unit 5, Lesson 3 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-5-lesson-3/"
    },
    {
      "type": "lesson",
      "unit": "Unit 5",
      "lesson": 4,
      "title": "Spotting Scams, Hype, and Bad Advice",
      "subtitle": "",
      "description": "The most common investing scams, how to judge tips and influencers, and how to protect your accounts from phishing, fake apps, and bad brokers. Unit 5, Lesson 4 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-5-lesson-4/"
    },
    {
      "type": "lesson",
      "unit": "Unit 5",
      "lesson": 5,
      "title": "When to Sell",
      "subtitle": "Because “don’t panic sell” isn’t a plan.",
      "description": "How to tell a good reason to sell from a bad one, use rebalancing and stop-losses, and factor taxes into timing a sale. Unit 5, Lesson 5 of the free Ducky Finance stock market course.",
      "url": "https://www.ducky.finance/lessons/unit-5-lesson-5/"
    }
  ],
  "posts": [
    {
      "type": "post",
      "title": "What Record Cash on Corporate Balance Sheets Means for 2026",
      "description": "Why big corporate cash piles can signal resilience, caution, or opportunity, and what investors should watch in 2026.",
      "date": "2026-10-12",
      "url": "https://www.ducky.finance/blog/what-record-cash-on-corporate-balance-sheets-means-for-2026/"
    },
    {
      "type": "post",
      "title": "The Hidden Economics Behind the Semiconductor Supply Chain",
      "description": "Why semiconductor prices swing, where chip supply chains get stuck, and which companies hold the real pricing power.",
      "date": "2026-10-11",
      "url": "https://www.ducky.finance/blog/the-hidden-economics-behind-the-semiconductor-supply-chain/"
    },
    {
      "type": "post",
      "title": "Why Healthcare Innovation Could Be the Next Driver of Market Growth",
      "description": "From biotech funding and interest rates to AI-powered drug discovery, here's why healthcare innovation could shape the next wave of market growth.",
      "date": "2026-10-11",
      "url": "https://www.ducky.finance/blog/healthcare-innovation-market-growth/"
    },
    {
      "type": "post",
      "title": "The Coming Water Crisis and What It Means for Your Wallet",
      "description": "Water is getting scarce, and that will show up in prices, products, and portfolios. Here is what the coming water crisis could mean for your wallet.",
      "date": "2025-10-29",
      "url": "https://www.ducky.finance/blog/the-coming-water-crisis-and-what-it-means-for-your-wallet/"
    },
    {
      "type": "post",
      "title": "Swing Trading Explained: What It Is, Who Does It, and Why It Works",
      "description": "Swing trading rides price moves over days or weeks, between day trading and long-term investing. What it is, who does it, and the discipline it takes.",
      "date": "2025-10-29",
      "url": "https://www.ducky.finance/blog/swing-trading-explained-what-it-is-who-does-it-and-why-it-works/"
    },
    {
      "type": "post",
      "title": "Common vs. Preferred Stocks: What They Are and Why It Matters",
      "description": "Common and preferred stocks are both ownership, but they differ on voting rights, dividends, and who gets paid first. Here is which one fits your goals.",
      "date": "2025-10-29",
      "url": "https://www.ducky.finance/blog/common-vs-preferred-stocks-what-they-are-and-why-it-matters/"
    },
    {
      "type": "post",
      "title": "Stock Market Indexes – Where the Cool Kids Hang Out",
      "description": "What the Dow, NASDAQ, and S&P 500 actually track, why indexes matter, and how to use them to read the market's mood.",
      "date": "2025-10-28",
      "url": "https://www.ducky.finance/blog/stock-market-indexes-where-the-cool-kids-hang-out/"
    },
    {
      "type": "post",
      "title": "Big Players and Market Tricks: How Hedge Funds, Banks, and the Wealthy Influence Stock Prices",
      "description": "How hedge funds, banks, and the ultra-wealthy sway stock prices with shorting, pump-and-dumps, and more, and how to protect yourself from their tricks.",
      "date": "2025-09-29",
      "url": "https://www.ducky.finance/blog/big-players-and-market-tricks-how-hedge-funds-banks-and-the-wealthy-influence-stock-prices/"
    },
    {
      "type": "post",
      "title": "Why International Trading is Risky",
      "description": "International stocks add diversification, but currency swings, political risk, thin liquidity, and different rules add risk too. Here is what to watch for.",
      "date": "2025-09-29",
      "url": "https://www.ducky.finance/blog/why-international-trading-is-risky/"
    },
    {
      "type": "post",
      "title": "What are Asset Classes?",
      "description": "An asset class is a group of investments that behave alike: stocks, bonds, cash, real estate, commodities. Here is what each does and why mixing them matters.",
      "date": "2025-09-29",
      "url": "https://www.ducky.finance/blog/what-are-asset-classes/"
    },
    {
      "type": "post",
      "title": "ETFs vs. Mutual Funds: What’s the Difference?",
      "description": "ETFs and mutual funds both bundle lots of stocks or bonds into one buy. Here is how they differ in trading, fees, and taxes, and which fits a beginner.",
      "date": "2025-09-29",
      "url": "https://www.ducky.finance/blog/etfs-vs-mutual-funds-what-s-the-difference/"
    }
  ]
}